CEOs on Twitter
نویسندگان
چکیده
We observe many CEOs of big companies as easily as movie stars or sports players on Twitter. Why do they appear on social media and what would be the effect of their Twitter network on the corporate performance and shareholder benefit? This study explores big company CEOs on Twitter. We identify Twitterusing CEOs and examine the impact of their social media activity on the corporate performance. While academic literatures have studied the performance of publicly well-known CEOs mainly with media coverage, we focus more on the big company CEOs on the social media and test its effect on the corporate performance. We discovered the determinants of Twitter status of CEOs, in terms of personal attributes, company attributes and industry. We also found the positive impact of Twitter on corporate performance, contrary to previous evidences of negative effect.
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